Q.4.34

Question

In Example 4b, suppose that the department store incurs an additional cost of c for each unit of unmet demand. (This type of cost is often referred to as a goodwill cost because the store loses the goodwill of those customers whose demands it cannot meet.) Compute the expected profit when the store stocks s units, and determine the value of data-custom-editor="chemistry" s that maximizes the expected profit.

Step-by-Step Solution

Verified
Answer

The expected profit when the store stocks s units, and determine the value of s that maximizes the expected profit is   i=0SP(i)<b+cb+c+l

1Step 1: Given information

suppose that the department store incurs an additional cost of c for each unit of unmet demand.

2Step 2: Solution

The calculation is given below,

P(s)=bX(sX)×l

If Xs,

=sbc(Xs)

If X>s

E[p(s)]=i=0s[bi(si)l]p(i)+i=s+1[sbc(is)]p(i)

=(b+l)i=0sip(i)sli=0sp(i)ci=s+1ip(i)+(sb+cs)i=s+1p(i)

=(b+l)i=05i.p(i)sli=0sp(i)ci=s+1ip(i)+(sb+cs)1i=0Sp(i)

=(sb+cs)+(b+l)i=0sip(i)(sl+sb+sc)i=0sp(i)ci=s+1ip(i)

=s(b+c)s(b+c+l)i=0sp(i)+(b+l)i=0sip(i)ci=s+1ip(i)

3Step 3: Final solution

Here we need to simplify the equation,

E[P(s+1)]=(s+1)(b+c)(s+1)(b+c+l)i=0S+1P(i)+(b+l)i=0S+1ip(i)ci=s+2ip(i)

E[P(s+l)]E[P(s)]=(b+c)(b+c+l)i=0Sp(i)(s+1)(b+c+l)P(s+1)(b+l)(s+1)P(s+1)+c(s+1)P(s+1)

=(b+c)(b+c+l)i=0sP(i)+(s+1)P(s+1)[b+l+cbcl]

=(b+c)(b+c+l)i=0sP(i)+(s+1)P(s+1)(0)

E[P(s+1)]E[P(s)]=(b+c)(b+c+l)i=0sP(i) Now,s+1 units will be better than S units

i=0SP(i)<b+cb+c+l

As Right hand side is constant, say s* is the maximum value of s such that

i=0SP(i)<b+cb+c+l

Therefore, s*+1 Items will lead to maximum expected profit

4Step 4: Final answer

The expected profit when the store stocks sunits, and determine the value of s that maximizes the expected profit is   i=0SP(i)<b+cb+c+l