Q25-4SE

Question

Edna Fashions operates three departments: Men’s, Women’s, and Accessories. Departmental operating income data for the third quarter of 2018 are as follows:

                                        EDNA FASHIONS

                                        Income Statement

                   For the Quarter Ended September 30, 2018

                                                Department

                                         Men’s                   Women’s      Accessories      Total

Net Sales Revenue      \(101,000              \)59,000          \(102,000    \)262,000      

Variable Costs             65,000                  35,000            91,000          191,000   

Contribution Margin   36,000                  24,000            11,000         71,000        

Fixed Costs                 27,000                  19,000            29,000         75,000

Operating Income       \(9,000                  \)5,000            \((18,000)    \)(4,000) 


Assume that the fixed costs assigned to each department include only direct fixed costs of the department: 

• Salary of the department’s manager 

• Cost of advertising directly related to that department 

If Edna Fashions drops a department, it will not incur these fixed costs. Under these circumstances, should Edna Fashions drop any of the departments? Give your reasoning.

Step-by-Step Solution

Verified
Answer

Answer

Edna Fashions should drop its accessories department. 

1Step-by-Step Solution Step 1: Meaning of Operating Income

Operating income refers to the income generated by a business from its major operations, such as revenues from sales. It is computed after deducting the variable and fixed costs from the net sales revenues.

2Step 2: Decision on continuing or dropping a segment

The decision to drop a segment is based on several factors, such as savings of variable costs and loss of revenues if a business drops a segment. 

In the given scenario, the decision of dropping or continuing a segment is based on the incremental income/(loss). 

If a business segment is generating income after deducting all the variable and fixed costs from the sales revenue, then such a segment should be continued. 

As per the given data, the Men’s and Women’s department is generating revenues after recovering all the associated costs; hence the same should be carried forward. 

In addition, the accessories section of the company is incurring losses, i.e., not in a state to cover associated costs. Therefore, the company should drop this segment because it is affecting the overall operating income.