Q25-3SE

Question

Refer to details about Skiable Acres from Short Exercise S25-2. Assume that Skiable Acres’s reputation has diminished and other resorts in the vicinity are charging only \(85 per lift ticket. Skiable Acres has become a price-taker and will not be able to charge more than its competitors. At the market price, Skiable Acres managers believe they will still serve 725,000 skiers and snowboarders each season.

Requirements 

1. If Skiable Acres cannot reduce its costs, what profit will it earn? State your answer in dollars and as a percent of assets. Will investors be happy with the profit level? 

2. Assume Skiable Acres has found ways to cut its fixed costs to \)30,000,000. What is its new target variable cost per skier/snowboarder?

Step-by-Step Solution

Verified
Answer

Answer

No, the investors will not be satisfied with the current profit level.

1Step-by-Step Solution Step 1: Meaning of Investor

An investor is an individual, business, or group of institutions that invest their surplus funds in required areas to generate additional income or returns. Generally, investors invest in stock, bonds, and commodities.

2Step 2: Computation of profit earned by Skiable

Particulars 

Amounts ($) 

Revenue at market price (725,000*85)

61,625,000

Less: Total cost (Working note)

36,800,000

Operating income 

$24,825,000


Working Note:

Computation of Total Cost:

Particulars

Amounts ($)

Variable cost ($8*725,000)

5,800,000

Add: Fixed cost

31,000,000

Total Cost 

$36,800,000


Profit as a percent of assets:

Percent of asset=Operating incomeAssets×100=$24,825,000$270,000,000×100=9.19%

Comment: The investors will not be happy with the current profit level because the rate of return is 9.19%, which is less than the desired, i.e. 10%. 

3Step 3: Computation of new target variable cost

Particulars

Amounts ($)

Revenue at market price

61,625,000

Less: Desired profit (10% of assets)

(27,000,000)

Target full cost 

34,625,000

Less: Reduced level of fixed cost 

(30,000,000)

Target total variable cost 

4,625,000

Divide: Number of skier

725,000

Target variable cost per skier

$6.37