Q. 5.6

Question

Your company must make a sealed bid for a construction project. If you succeed in winning the contract (by having the lowest bid), then you plan to pay another firm $100,000 to do the work. If you believe that the minimum bid (in thousands of dollars) of the other participating companies can be modeled as the value of a random variable that is uniformly distributed on (70, 140), how much should you bid to maximize your expected profit? 

Step-by-Step Solution

Verified
Answer

The maximum profit to be expected is 40/7 thousands of dollars

1Step1: Evaluate E ( P )

The lowest bid's density function is

f(x)=1140-70

Otherwise, it is equal to zero for x(70,140). Let's say we invest x thousand dollars in our offer. We will make a profit of (x-10) thousand dollars if our bid wins the competition. In that instance, the profit that can be expected is

E(P)=(x-100)×140-x70=170240x-x2-14000


2Step2: Find Maximum profit

Let's discover a value for x that optimizes profit. We have that with distinguishing.

ddxE(P)=170(240-2x)=0

This means that x=120. As a result, the highest profit

E(P)x=120=(120-100)×140-12070=407

thousand of dollars.