26 PGB

Question

Using ROI and RI to evaluate investment centers

Tiger Paints is a national paint manufacturer and retailer. The company is segmented into five divisions: Paint Stores (branded retail locations), Consumer (paint sold through home improvement stores), Automotive (sales to auto manufacturers), International, and Administration. The following is selected divisional information for its two largest divisions: Paint Stores and Consumer:

Net Sales Revenue Operating Income Average Total Assets

Paint Stores \( 4,000,000 \) 476,000 $ 1,420,000

Consumer 1,300,000 196,000 1,585,000

Management has specified a 19% target rate of return.

Requirements

1. Calculate each division’s ROI. Round all of your answers to four decimal places.

2. Calculate each division’s profit margin ratio. Interpret your results.

3. Calculate each division’s asset turnover ratio. Interpret your results.

4. Use the expanded ROI formula to confirm your results from Requirement 1. Interpret your results.

5. Calculate each division’s RI. Interpret your results, and offer a recommendation for any division with negative RI.

6. Describe some of the factors that management considers when setting its minimum target rate of return.

Step-by-Step Solution

Verified
Answer
  1.  

 

ROI

Paint Stores

33.5211%

Consumer

12.3659%

  1. Consumer division is earning 0.1507 i.e.,higher profit per net sales revenue than paint store division i.e., 0.119.

 

Profit margin ratio

Paint Stores

0.119

Consumer

0.1507

  1. Paint store division is generating 2.8169 i.e., more sales revenue per average total assets than consumer division i.e., 0.8201.

 

Asset turnover ratio

Paint Stores

2.8169

Consumer

0.8201

  1. Although consumer division is earning more profit compare to paint store division, the paint store division is generating more ROI than consumer division.

 

Expanded ROI

Paint Stores

33.5211%

Consumer

12.3659%

  1. Paint store division is earning more than the expected income i.e., $206,200.

 

RI

Paint Stores

$206,200

Consumer

($105,150)

 

  1. The management should consider the following factors for setting the minimum target rate of return-

Desired residual income

Operating income

Average Investment in division

1Computing ROI

Paint Stores

ROI=Net incomeAverage total asset×100=$476,000$1,420,000×100=33.5211%

Consumer

ROI=Net incomeAverage asset×100=$196,000$1,585,000×100=12.3659%


2Computing profit margin ratio-

Paint Stores

Profit margin ratio=Net incomeNet sales revenue=$476,000$4,000.000=0.119


Consumer

Profit margin ratio=Net incomeNet sales revenue=$196,000$1,300.000=0.1507


3Computing asset turnover ratio

Paint Stores

Asset Turnover Ratio = Net Sales Average Total Assets=$4,000,000$1,420,000=2.8169

Consumer

Asset Turnover Ratio = Net Sales Average Total Assets=$1,300,000$1,585,000=0.8201


4Computing expanded ROI

Paint Stores

ROI=Profit margin ratio×Asset turnover ratio×100=0.119×2.8169×100=33.5211%

Consumer

ROI=Profit margin ratio×Asset turnover ratio×100=0.1507×0.8201×100=12.3659%

5Computing RI

Paint Stores

Residual Income=Operating income Minimum required rate of return×Average operating assets=$476,00019%×$1,420,000=$476,000$269,800=$206,200

Consumer

Residual Income=Operating income Minimum required rate of return×Average operating assets=$196,00019%×$1,585,000=$196,000$301,150=$105,150

6The factors that management considers when setting its minimum target rate of return

While setting the minimum target rate of return the management should consider the following factors-

Operating income

Average Investment in division 

Desired residual income